3 Pcs CHAMPALE MALT LIQUOR ADVERTISING ~ THERMOMETER, STICKER, ZODIAC TABLE CARD

Description

3 Pcs CHAMPALE MALT LIQUOR ADVERTISING ~ THERMOMETER, STICKER, ZODIAC TABLE CARD
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THIS MONTH, WE ARE PLEASED TO OFFER MANY FINE ANTIQUE AND COLLECTIBLE ARTIFACTS AND RARITIES FROM MISSISSIPPI AND LOUISIANA ESTATES AND PRIVATE COLLECTIONS
PLEASE
CHECK
OUR
OTHER
EBAY
LISTINGS
FOR
MORE
EXAMPLES
OF
EARLY
ANTIQUES
& C
OLLECTIBLES
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DESCRIPTION
THREE EXAMPLES OF VINTAGE CHAMPALE MALT LIQUOR ADVERTISING, LIKELY RELATIVE NOT ONLY TO RETAIL SALES, BUT ALSO COCKTAIL BARS AND TAVERNS.
INCLUDED ~ ONE EACH OF THE FOLLOWING
# 1 >
LIKE NOTHING ELSE YOU EVER TASTED (EXCEPT CHAMPAGNE) ~ SPARKLING CHAMPALE
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LITHOGRPAHED PRICE STICKER LABEL, PERHAPS BOTTLE NECK BAND ~ PEEL OFF WITH ADHESIVE BACKER ~ MEASURES 4.25 x 1" OVERALL
# 2 >
ENJOY LIKE CHAMPAGNE ~ SPARKLING CHAMPALE MALT LIQUOR
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LITHOGRAPHED COLORFUL GRAPHICS TO OPAQUE WHITE PLASTIC WITH AN INSET FEATURING AN ACTUAL GLASS THERMOMETER ~ ADHESIVE BACK STRIPS  ~ MEASURES 6 x 2.5" OVERALL
# 3 >
THERE'S A PARTY IN EVERY GLASS! ~ CHAMPALE MALT LIQUOR ~ LOOK INSIDE ... SEE WHAT THE STARS HAVE TO SAY ABOUT YOU!
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LITHOGRAPHED COLORFUL GRAPHICS TO A MEDIUM WEIGH CARDSTOCK FOLD OVER STAND-UP TABLE CARD ~ OPENS TO FEATURE EXPLANATION OF THE
SIGNS OF THE ZODIAC
~ MEASURES 4 x 3.75" OVERALL, AS FOLDED
CONDITION REPORT
> STORED AWAY IN A WAREHOUSE FOR A NUMBER OF YEARS ~ REMARKABLY WELL PRESERVED ~ PERHAPS TYPICAL AND MINOR ELEMENTS RELATIVE TO AGE AND MATERIALS.
HISTORY ~ CHAMPALE MALT LIQUOR
Champale is a brand of malt liquor, brewed with yeasts more commonly used in wine fermentation, to produce a beer resembling sparkling wines in taste.
Champale Malt Liquor was first produced in 1939 by the Metropolis Brewing Company at its brewery on Lamberton and Lalor streets in Trenton, New Jersey and later also in Norfolk, Virginia. The companies' names were later changed to Champale, Inc. and the Champale Products Corporation. The two operating breweries were privately owned by the Hertzberg brothers until their sale to publicly held Iroquois Brands, Ltd. in the mid-1970s.
During the early 1970s through the early 1980s the Trenton facility's production and distribution capacity were significantly expanded, allowing for consolidation of all operations into the Trenton plant. Significant capital expenditures were made to expand production and distribution capabilities at the Trenton facility. Extra Dry Champale was the only Champale variety produced until the introduction of Pink Champale in 1977. A third variety, Golden Champale, was introduced in the early 1980s. All three varieties were sold in 7 oz., 12 oz., and 32 oz. bottles, as well as in 12 oz. cans. The Champale brands were sold to beer distributors in 46 states, being particularly popular in urban areas. Champale was a fee plug on some syndicated game shows in the early and mid-1980s.
Iroquois Brands, Ltd. began divesting itself of its subsidiaries in the mid-1980s and sold the Champale formula and brand rights to the G. Heileman Brewing Company in November, 1986, at which time Champale production was moved to the existing Heileman brewing facilities. Iroquois sold the Trenton property and equipment to a group of ex-Champale employees who operated a short-lived beverage contract packaging operation, bottling Snapple, but the facilities were abandoned within two years. The brewing and packaging buildings have subsequently been demolished and the distribution facility resold. The shell of the main office building, a historic structure, remains barely standing on Lamberton Street.
The brand has been passed along a succession of companies, most recently acquired by the G. Heileman Brewing Company in 1986.[3] G. Heileman Brewing Company was subsequently acquired by the Pabst Brewing Company, who currently produce the beer in a limited release across the United States.
Print advertisements chiefly depicted African Americans enjoying the beverage, with slogans such as "Live a little on very little". The drink was pitched as a ~ poor man's champagne.  The beer's packaging and label resembled that of wine.
Champale is currently produced in three flavors: Golden, Pink, and Extra Dry.
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CONTACT SELLER
" FUNCTION TO CONTACT US AND RESOLVE ANY QUESTIONS BEFORE BIDDING
FREE SHIPPING ON THIS ITEM TO DOMESTIC ADDRESSES ONLY
INTERNATIONAL SHIPPING AVAILABLE FOR SOME ITEMS ~ CONTACT US FOR A RATE QUOTE BEFORE BIDDING
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