1913 Mailer FREDERICK’S BEER Color OLSON Litho SAN JOSE California PPIE Brewery

Description

1913 Mailer FREDERICK’S BEER Color OLSON Litho SAN JOSE California PPIE Brewery POSTCARD
DESCRIPTION: 1913
[postmark] 8 panel foldout advertising mailer for,
“Fredericksburg Beer of San Jose Bottled by the Brewery”
; Printed by the
Olsen Litho. [Lithograph], Co. S. F. [San Francisco]
; it measures approximately 3 by 6 inches folded and 12 by 6 inches open; the open back side “plays” on the phrase “At All Times” with 16 lithographed vignettes, each with an illustration and a time zone in various major Cities around the world; the front side has three full color vignettes of San Francisco representing the PAST [1850], PRESENT [1913] and FUTURE [1915 (PPIE, Panama Pacific Exposition)] of the city; a fourth panel is the postal side with a 1913 PPIE San Francisco postmark and the person it was sent to: “Mr. F. J. Regan, 2876 Howard St., City.”
TIME ZONE CITIES:
Honolulu, Stockholm, Madrid, Alaska, Panama, St. Petersburg, Manila, Venice, Japan, Hong Kong, Paris, Berlin, London, New York, Salt Lake City, Chicago.
DATE:
Because of the
Postmark [1913]
and the date on one vignette which states,
“[PRESENT – SAN FRANCISCO 1913”
indicates that this was also printed in 1913.
CONDITION:
Very good [SEE SCANS].
SECURITY:
ARGUS BOOKS
[or other wording] in light grey may have been super-imposed over images for security and are not on the actual item.
HISTORY:
The history of the
Fredericksburg Brewery
from its founding in
1869
to 1881 is covered in a history of Santa Clara County. The period from 1881 to its reorganization as the
Fredericksburg Brewing Company in 1889
is also covered.
In 1890, controlling interest in the Fredericksburg Brewery was purchased by San Francisco Breweries, Ltd. This British syndicate was formed to acquire and amalgamate ten breweries in and around San Francisco. The combine consisted of the Fredericksburg and Pacific breweries of San Jose; the Hofburg Brewery of West Berkeley; the Oakland Brewery, and Brooklyn Brewery, both of Oakland; the John Wieland Brewing Co., the United States Brewery, Chicago Brewery, South San Francisco Brewery, and the Willows Brewery, all of San Francisco.
A major fire broke out at the Fredericksburg Brewery in 1902 and the great, six-story turreted tower of the malt house crashed into Cinnabar Street. The brewery was rebuilt by the time of the 1906 earthquake and survived with only minor damage.
The post earthquake rebuilding in San Francisco brought other changes to the cities breweries. They were now updating and installing their own crown cap bottling lines, and the beer bottling unions were demanding the end of embossed bottles and the use of patented stoppers.
By 1899, four of the breweries had been liquidated. Of the six remaining, the April 1906, San Francisco fire and earthquake destroyed three. The Syndicate lasted until Prohibition with only the
Fredericksburg Brewing Co.
, John Wieland Brewing Co., and the Brooklyn Brewery.
SHIPPING:
All paper items that are 1/4 of an inch thick or less are shipped between two double-walled pieces of cardboard [equal to 4 sheets of cardboard and virtually impossible to bend] by USPS Media mail and at actual cost [unless other arrangements have been made with seller]. [RUL]